How we decide what to publish — and the principles we won’t bend, whoever’s reading.
Everything here is written and checked by the LatestCrypto team and published by Flex Innovations Ltd, a company registered in England & Wales, as part of the Flex Media Network.
We deliberately don’t put individual bylines or stock-photo “experts” on articles. Partly that’s because a wall of invented experts is exactly the trust signal we teach readers to distrust — and partly because we investigate scammers, and we protect the people who do that work. What matters for your trust isn’t a face; it’s that a real, accountable UK company stands behind every word, and that our standards are public and testable. This page is that standard.
We explain how things work and how to weigh them up. We will never tell you what to buy, sell or hold. Nothing on LatestCrypto is financial, investment, legal or tax advice, and anyone offering that on a crypto website is a red flag — not a mentor.
Our assistant, Astra, follows the same rule: it will happily explain any concept, but it is built to refuse to recommend an investment. When a topic touches money you could lose, we say so plainly (see our Risk Disclaimer).
We write to be consistent with the spirit of UK financial-promotion and consumer-protection expectations, including the FCA’s financial-promotion principles: clear and prominent risk warnings, balanced framing, no misleading claims about returns or guarantees, and no pressure tactics. Where we discuss stablecoins, payments or CBDCs, we aim to reflect mainstream regulatory and monetary-policy language rather than hype.
To be completely clear: LatestCrypto is not authorised or regulated by the Financial Conduct Authority, and we never imply that we are, or that any regulator endorses us. We simply hold ourselves to a responsible standard because it’s the right way to treat readers in a high-risk, YMYL subject.
LatestCrypto is free to read, funded by advertising and by clearly-marked affiliate links (see our Affiliate Disclosure). That funding never buys a verdict, a ranking, or a place in our coverage.
We keep affiliates to a deliberate “safe lane” — security and education products such as hardware wallets and tax software — and we do not place signup links or tracked affiliate links for exchanges or trading products, in line with UK financial-promotion rules. Where we cover exchanges, it’s editorial only. We’d rather lose a commission than your trust.
We write for beginners: no jargon walls, no assumed knowledge, no gatekeeping. We’re also honest about what we don’t know — crypto moves fast, and we’d rather say “this is uncertain” than fake authority. When the evidence is thin, we tell you.
Every claim of fact is meant to be checkable, we separate fact from opinion, and we date things that can go stale. How we verify — and how to tell us we’ve got something wrong — is set out in Fact-Checking & Corrections.